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Privacy Policy – Fresho Life

Effective Date: 5 October 2026

Fresho Life, located at Perumpuzha P.O., Kollam, Kerala – 691504, respects your privacy and is committed to protecting the personal information you provide while using our website, purchasing our products, or communicating with us.

This Privacy Policy explains what information we may collect, how we use it, how we protect it, and the choices available to you.

1. Information We Collect

Depending on how you interact with our website, we may collect information such as:

Name
Mobile number
Email address
Billing and delivery address
Order and transaction details
Product preferences and purchase history
Information provided when you contact our customer support
Information you voluntarily provide through forms, reviews, feedback, or other website interactions

We may also automatically collect limited technical information such as browser type, device information, IP address, website usage information, and similar data required to operate and improve our website.

2. How We Use Your Information

We may use your information to:

Process and deliver your orders
Confirm and communicate order details
Provide customer support
Respond to enquiries and requests
Process payments through our payment service providers
Manage your account, where applicable
Improve our products, services, website, and customer experience
Send service-related communications
Send promotional communications where you have provided the appropriate consent
Prevent fraud, misuse, unauthorized activity, or security threats
Comply with applicable legal and regulatory requirements

We process personal data only for lawful and specified purposes and seek to limit collection to information that is necessary for those purposes. (DPDP Act 2023)

3. Payment Information

When you make a payment through our website, your payment may be processed by third-party payment service providers.

Fresho Life does not intend to store complete debit-card, credit-card, banking, or other sensitive payment credentials on its own systems where the payment provider handles such information.

Payment information is subject to the privacy policies and security practices of the respective payment service provider.

4. Sharing of Information

We may share necessary personal information with trusted service providers when required to operate our business, including:

Delivery and logistics partners
Payment processing providers
Website and technology service providers
Customer-support service providers
Other service providers who assist us in operating our website and fulfilling orders

We do not sell or rent your personal information to third parties for their independent marketing purposes.

We may also disclose information where required by applicable law, legal proceedings, governmental authorities, or to protect the rights, safety, and security of Fresho Life, our customers, or others.

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

Keep the website functioning properly
Remember user preferences
Understand website usage
Improve website performance
Provide a better shopping experience
Support analytics and relevant communications, where applicable

You may control or disable cookies through your browser settings. However, disabling certain cookies may affect some website functionality.

6. Marketing Communications

Where applicable, Fresho Life may use your contact information to send information about new products, offers, promotions, or other updates.

Where consent is required, we will seek appropriate consent before sending such communications. You may request to stop receiving promotional communications at any time by using the available unsubscribe option or contacting us directly.

Under India's data-protection framework, consent is intended to be specific, informed, unambiguous, and based on clear affirmative action, and consent-based processing may be withdrawn. (DPDP Act 2023)

7. Data Security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, misuse, alteration, disclosure, loss, or destruction.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure. Therefore, while we take appropriate precautions, we cannot guarantee absolute security.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including order fulfilment, customer support, business operations, legal obligations, dispute resolution, accounting, and regulatory requirements.

When information is no longer required, we may securely delete or anonymize it, subject to applicable legal or regulatory requirements.

9. Third-Party Websites and Services

Our website may contain links to or integrations with third-party websites, payment providers, social-media platforms, delivery services, analytics providers, or other external services.

Fresho Life is not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review their respective privacy policies before providing personal information.

10. Your Privacy Choices and Rights

Subject to applicable law, you may have rights relating to your personal data, including the ability to:

Request information about the personal data we process about you
Request correction of inaccurate or incomplete information
Request deletion of personal information where applicable
Withdraw consent where processing is based on consent
Opt out of promotional communications
Raise a complaint or privacy-related concern

India's Digital Personal Data Protection framework provides mechanisms concerning consent withdrawal and individual rights, subject to the applicable provisions and their commencement. (India Code)

To make a privacy-related request, please contact us using the details provided below.

11. Children's Privacy

Our website is not intentionally designed to collect personal information directly from children.

If you believe that a child has provided personal information to us without appropriate authorization, please contact us so that we can review the matter and take appropriate action.

12. Changes to This Privacy Policy

Fresho Life may update this Privacy Policy from time to time to reflect changes in our business, website functionality, legal requirements, or privacy practices.

Any updated version will be published on this page with a revised Effective Date.

We encourage you to review this page periodically to remain informed about how we handle personal information.